Monday, September 8, 2014 - 15:30

We have some exciting news!  After completing our strategic plan and identifying some important areas for growth, PARMA is excited to announce that for the first time, we have contracted for an Executive Director. Gloria Peterson has joined team PARMAand will guide our organization through the changes outlined in our strategic plan (hyperlink). Gloria is a partner with Advocacy & Management Group, Inc. (AMG) based in Sacramento and will be joined by the following team of professional staff members with expertise in all facets of association management.

  • Loni Schwabenland joins PARMA is its new accountant. Loni holds a Bachelor of Science in Business Management from the University of Phoenix. She will bring to PARMA over 25 years experience in all aspects of accounting functions at both large corporations and smaller businesses. Her extensive experience in multi-entity accounting and audit/analysis, she will prove to be an invaluable addition to PARMA.
  • Sarah Spencer joins PARMA as the Communications Manager. Ms. Spencer has over four years of non-profit experience and manages the various digital and social media sites for several non-profit organizations. Ms. Spencer will manage PARMA’s digital and social media updates and all other communications.
  • Ellyse Dill joins PARMA as its Membership Services Specialist.  Ms. Dill brings business management and marketing as well as customer service skills to PARMA.  She will be responsible for membership activities and provide technical assistance for all of PARMA’s members and leadership.

With the new staff, PARMA has the following new address and phone number:

1 Capitol Mall, Suite 800

Sacramento, CA 95814

1-844-GO-PARMA (1-844-467-2762) 


Many of you have come to know Brenda Johnson and Shanti Rood of Accent on Meetings.  For over 20 years, Brenda has guided PARMA through conferences by planning and carrying out virtually the entire event.  Shanti has supported Brenda for over 10 years in planning the conference and brought incredible creativity and imagination with countless projects.  These things will not change and they will continue to be valued members of the PARMA family and can still be reached at (888) 907-2762.